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Title “Thanking and Sharing” initiative attracts attention
Date of creation 2013-09-03 No of hits 9043 File

 

The focus is on sincerity from management, voluntary participation by employees and rollout across the community

It’s primarily targeted for use in the harmonization of different corporate cultures following a merger

 

POSCO Plantec’s new initiative to promote its corporate culture, entitled “Thanking, Sharing, Happiness, and More,” is being rolled out fast thanks to strong interest and participation from its members, gaining a great deal of traction.

 

Starting last March with the goal of helping the Company’s members bring about fundamental changes in their attitudes and mindsets, the initiative focuses on helping staff get into a positive frame of mind through voluntary and true-to-heart charity activities. Doing so opens up the way to achieving higher customer satisfaction, sustainable growth and a happier management style.

 

Management is adopting a leadership role to help expedite roll out of the initiative, with managers sharing five of their own things to be thankful for at the beginning of meetings and actively participating in listing their own 100 things to be thankful for. Managers are also taking their time to visit project sites to show their appreciation of the work being done by the field workers. All such efforts are being directed at, essentially, finding a way to break through barriers and achieve heart-to-heart communication with staff and their families. Communications are also being improved with customers via hand-written letters and SMS messages.

 

“I get personal replies after I send out thank-you mobile messages or emails, which I find to be a good opportunity to open up a dialogue rooted in heart-to-heart communication with my fellow workers,” enthused Kim Hoe-yong, Director, Design Technology.

 

The “Thanks To You 1257” principle, which is fast becoming an integral part of the Company’s corporate culture thanks primarily to the strong support shown by its members, principally guides how the ‘Thank You and Share’ initiative should be implemented. It includes: volunteering at least once a month and doing good things every week; Reading at least two good books and giving books as presents; listing five things to be thankful for everyday; and giving a compliment to a family member or a colleague on each day of the week.

In addition, POSCO Plantec operates a thank you messenger within EP and a ‘thanking and sharing’ section within its blog. What’s more, the Company makes sure that all official outgoing emails end with ‘Thank you for…’. It also ensures that blank thank-you postcards and mailboxes are available to each of its business sites, at Pohang, Ulsan, Gwangyang, Seoul and other locations, as this allows members to easily drop a thank-you message anytime.

Faced with addressing the changes brought about by the merger concluded on July 1 of this year, the Company has decided that the greatest imperative and the most initiative should be directed towards efforts aimed at harmonizing different corporate cultures. Such thinking belies the genesis of the ‘Thanks To You 1257’ principle and the proliferation of Seeds, a messenger app used to promote the ‘thank you’ culture.

 

Management is working to build up a bedrock of trust with employees. One notable example is that managers often take the opportunity to give free hugs to employees getting to work in the morning. Employees, on the other hand, endeavor to reinforce their sense of fellowship and belonging as well as harmonize with each other by, for example, making in-house UCCs about the merger, by expressing gratitude where warranted, and by sharing and exchanging hand-written letters of thanks.

 

Lee Cheong-hun, Deputy Director, Offshore and Module Sales, believes that the ‘Thanking and Sharing’ initiative will help the merged Company become truly one. “Thanking my colleagues, I feel that they are my life companions - people I simply could not live without.”

 

Meanwhile, in order to mark the launch of the ‘Thanking and Sharing’ initiative POSCO Plantec developed three characters symbolizing the seeds of a dandelion, a flower whose meaning in the language of flowers denotes a wish for happiness and thankfulness. The characters reflect the Company’s commitment to “delivering gratitude, sharing and happiness to families and communities, just as dandelion seeds fly through the air.” Named respectively Gamsa-si (meaning seed of thanking), Nanum-si (seed of sharing) and Haengbok-si (seed of happiness), the dandelion seeds together incorporate the wish that expressing gratitude, sharing and happiness will provide a foundation for the Company’s corporate culture to grow together as one.

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